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Carolina Martinoli, first to direct an airline in Spain and new leader of aviation in Catalonia

Carolina Martinoli, until now director of Corporate Affairs, Sustainability and People at IAG, will serve as president and CEO of Vueling, replacing Marco Sansavini, who will become president and CEO of Iberia (Marco Sansavini and Carolina Martinoli, new presidents and CEOs of Iberia and Vueling).

Marco Sansavini in turn replaces Fernando Candela, who had been at the helm of Iberia on a provisional basis since May 2023 and who now resumes his responsibilities as CEO at Level, based in Barcelona.

But it will be Carolina Martinoli (Buenos Aires, 1969), raised in Brazil although she has lived in Spain and England, who from her new position will emerge as the leader of aviation in Catalonia, by virtue of becoming the first woman in charge. from Vueling.

In addition, Carolina Martinoli, whose name also appeared on the shortlist of candidates to lead Iberia, will also be the first woman to direct an airline in Spain, in a incorporation to the Barcelona low-cost airline that will take effect at the beginning of April.

His challenge at Vueling will be to continue the airline’s transformation strategy and continue consolidating its leadership in the markets in which it operates, after reinforcing its leadership at El Prat airport and consolidating itself in Orly and Gatwick.

Along with this strength in Barcelona, ​​Paris and London, Vueling has managed to deseasonalize its programming with greater activity in the winter season, while this summer the airline will concentrate its operations even more in Barcelona, ​​where it will increase by 7% flights (Vueling reinforces its deseasonalization strategy with new routes).

Carolina Martinoli was a member of the Board of Directors of British Airways between 2021 and 2023 and of Iberia since 2021, and until now she has held the position of director of corporate affairs, sustainability and people at IAG.

The holding company that brings together the airlines British Airways, Iberia, Vueling and Aer Lingus has as one of its objectives to ensure that at least 40% of management positions are in the hands of women by 2025.

The announcement of Martinoli as the new president and CEO of Vueling coincides with the year of its 20th anniversary, after beginnings from Clickair and with promoters such as Lázaro Ros, Carlos Muñoz, Álex Cruz and Javier Sánchez Prieto.

Source: Preferente

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