HomeHotelHesperia is committed to resuming the brand that saw its birth

Hesperia is committed to resuming the brand that saw its birth

The general business director of Grupo Hesperia, Gonzalo Alcaraz, has announced in Fitur the chain’s commitment to “return to the brand that saw us born”. His new hotel in Sevillewhich will open on February 1 with 240 rooms and the aroma of a boutique establishment, will set the tone for what the establishments of the renewed Hesperia will be like: “Each asset will have its own personality, totally different from that of others, incorporating the message of the city and totally adapting to it.” But 2024 comes loaded with more news.

He relaunch plan for Hesperia World’s own brandhotel manager of Grupo Inversor Hesperia (GIHSA), includes a investments for the renewal of your assets worth 20 million euros in two years, both for the complete and partial renovation of the majority of the hotels it markets under its brand, as well as a determined commitment to the creation of unique and singular experiences for each of them.

The general business director of Grupo Hesperia, Gonzalo Alcaraz, in the presentation at Fitur of the chain’s plans for this year. Source: Hesperia.

The objective is to adapt the majority of Hesperia hotels to the new brand standards. Following Hesperia Seville the actions already underway will be completed Hesperia Barcelona Sant Just and Hesperia Presidentto which will later be added Hesperia Barri Gòtic, Hesperia Córdoba and Hesperia Bilbao.

A year to consolidate growth

Hesperia Group begins the year with a double objective: to consolidate the growth of recent years and explore new places and opportunities thanks to management agreements. In the second half of 2024, the first Novotel brand hotel which it will add to its portfolio thanks to the agreement with the French company Accor and the Swiss group Pictet, owner of the asset.

The chain also finalizes its disembarkation in Andorra with the operation of a hotel that will be marketed under its own brand, while remaining attentive to other opportunities to continue growing with this management model and by the hand of reference partners in strategic destinations.

Latest news from Hesperia:

– Hesperia appoints a new Corporate Director of Business Development

– The future Novotel Valencia will open in the second half of 2024

– Grand Hyatt La Manga Club begins welcoming guests on May 15

Another emblematic project that the hotel company has in mind is the development of a unique 27-story tower in the Malaga port, which already has the approved municipal processing. Hesperia will assume the operational management of the asset, for which a top international brand for marketing.

This is also going to be the year of consolidation of the complex La Manga Club after the comprehensive renovation of its hotel facilities and the staging of the Grand Hyatt La Manga Club Golf & Spaas published HOSTELTUR tourism news in The Grand Hyatt brand debuts in Spain after an agreement with La Manga Club.

“From Hesperia’s 133 million euros in turnover in 2022 it went to 160 million last year, and for the current year it has budgeted 168 million, thanks to the 20% increase in average prices, which in the case of the Seville hotel It will reach up to 35%, and other ratios,” according to its general business director.

Gonzalo Alcaraz concluded by showing his satisfaction, first of all with the new hesperiabut also with “our wide portfolio of brandswhich is very complicated to operate and the market is thanking us.”

Source: Hosteltur

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