HomeHotelHidden Away Hotels will invest more than €22 million in its first...

Hidden Away Hotels will invest more than €22 million in its first international hotel

Hidden Away Hotels, the company owned by Carmen Cordón and Ignacio Jiménez, continues to advance its ambitious growth plan. On this occasion, thanks to the intermediation of the consulting firm Iberolatthey leave Spain for the first time with the purchase of a building with a hotel license in the heart of Lisbon, where they are going to locate a unique 5 star Grand Luxury hotel after an investment of 22 million euros.

The new hotel, located on the golden mile of the Portuguese capital, will have 53 rooms, all of them large according to Hidden’s luxury standard, eight suites and a royal suite of more than 125 square meters. The company is studying the possibility of establishing a alliance with an important Portuguese restaurant groupsince, given its location, it aspires to create in the hotel a meeting point of reference in the city.

Image of the building acquired by Hidden Away Hotels in the heart of Lisbon to turn it into its first international hotel. Source: Hidden Away Hotels.

In addition to hotel services, this boutique hotel will have a differentiated offer with several meeting rooms available for celebrations and events, works of art, library, gym, Zone of wellness, 16 parking spaces in two basements and outdoor gardens with swimming pool. The architectural project will be developed by the Lisbon architect Frederico Valsassinawhile the interior design will be carried out by Lázaro Rosa-Violán.

This project, as recognized Carmen Cordonco-owner of the chain, “represents a great challenge as it is our first international experiencealthough having these professionals, together with the management team of Hidden Away Hotels, gives us great peace of mind and we are sure of being able to develop a different and special hotelas we have done in all the destinations where we have a presence.”


To consolidate not only its growth but also its management model, the company has appointed Jordi Caralt CEO of Hidden Away Hotels. Caralt has been the general director of the Gran Hotel Inglés since September 2022, a position that he will continue to occupy and make compatible with the maximum responsibility of the company.

Ignacio Jiménez, co-owner, has highlighted in this sense that “the appointment of Jordi gives us a complete confidence in the growth of Hidden Away Hotelssince his extensive experience will be a great support for the entire team, both corporate and operational in each hotel, and will allow us not only to grow but consolidate a differential, profitable and excellently positioned business model in the market”.

Growth and results

On the other hand, the chain acquired a building near the Seda Club hotel in Granada at the end of 2023to develop a project 16 luxury suites-apartmentswith an estimated investment in six million euros. This project complements the offer that Hidden Away Hotels already started in Granada last year with the hotel, which in a few months has positioned itself among the leading luxury establishments in the city.

Hidden Away Hotels will invest more than 22 million in its first international hotel

Carmen Cordón and Ignacio Jiménez are the co-owners of Hidden Away Hotels, a chain made up of five establishments: two in Palma de Mallorca and one in Madrid, Seville and Granada; four of them owned. Source: Hidden Away Hotels.

Hidden Away Hotels has closed 2023 with a turnover of 14 million euros and an Ebitda (gross operating profit) of more than four million. It has five hotels located in Palma de Mallorca (Posada Terra Santa and Samaritana Suites), Madrid (Grand English Hotel), Seville (Gravina 51) and Grenade (Silk Club Hotel). Except for Posada Terra Santa, operated under a long-term lease contract, the rest are company property.

A hotel model with high quality standards

Hidden Away Hotels develops a hotel model based on locating unique buildings with an attractive history behind themwhich it provides with high standards of interior design, comfort and design to satisfy a niche market that discovers the “quiet luxury”in which it also implements a unique service model tailored to each hotel and each public.

The chain is specialized in create very special hotel projects from scratchthanks to an extensive career in the field of restoration of architectural heritageand with extensive experience in analyzing the economic viability of each project and in the creation of the concept and the subsequent positioning in the luxury hotel sector for a unique clientele.

In the words of Carmen Cordón, “the differentiation of hotels is based on a mix between the uniqueness and history of the building itself together with our unique service model. The objective is ambitious: to take advantage of and respect the hidden history of symbolic buildings and make it an experience that respects the local flavor of the place visited in a luxurious context and a detailed, tailored, excellent and uncompromising service.”

Other Hidden Away Hotels news:

– Hidden Away Hotels arrives in Granada with a 5-star hotel

Source: Hosteltur



Please enter your comment!
Please enter your name here

Most Popular

Recent Comments