HomeHotelSmart Rooms Company increases its turnover by 16% and grows in the...

Smart Rooms Company increases its turnover by 16% and grows in the US

Smart Rooms Company, a long-term tourist accommodation operator group, plans to reach the 38 million euros in business volume, after closing 2023 with a turnover of 26.5 million from its properties under management, 16% more than in 2022; percentage that hopes to increase this exercise to 43%. Their forecasts thus show “a continuous and sustained growth in its financial performance.” Currently operates 20 establishments in eight cities in Spain, the United States and Latin Americawhich total 1,420 rooms.

Smart Rooms Company has started the year with the addition of three new hotels in Miami Beach, Floridaalready under his management: Aqua Hotelwith 46 rooms on Collins Avenue; Crest Hotel & Suites, an Art Deco gem with 69 rooms and apartments; and Casa Hotel Boutiqueoffering 32 rooms just meters from the lively Española Way.

Oriol Serra, co-founder and CEO of Smart Rooms Company, in the lobby of the Crest Hotel & Suites. Source: Smart Rooms Company.

This increase in its offer in Miami, as its co-founder and CEO has highlighted, Oriol Serra“is the result of the work carried out these last two years in our first hotel in the city, Uma House by Yurbban, with 136 rooms, and also thanks to the trust of the owners of the assets. This expansion is testament to our commitment to quality and the determination to offer Unique experiences to our guests.”

Smart Rooms Company increases its turnover by 16% and grows in the US

Facade of the Crest Hotel & Suites, located in the Art Deco District of Miami Beach. Source: Smart Rooms Company.

In addition to strengthening your presence in the United StatesSmart Rooms Company has ambitious expansion plans in the Iberian Peninsula and Latin Americawith the intention of incorporate between 800 and 900 rooms in the next two years. For expansion, as Serra detailed, “we do not concentrate on a specific asset size, we have the capacity to manage from boutique hotels with 20 rooms to colivings with more than 300”.

Current operation

Smart Rooms Company, a company formed by Oriol Serra and the Catalan family office Sogamanis present with its wide variety of accommodation offers in Barcelona, ​​Madrid and Seville; In addition to having entered the North American market, now with four hotels in Miami Beachand manage four coliving buildings in Latin America, specifically in Colombia and Peru.

Latest news from Smart Rooms Company, in:

– Smart Rooms Company advances its expansion in Latin America

– Smart Rooms Company opens a new hotel in Seville with its Uma Suites brand

– Smart Rooms Company: the success of its commitment to solid growth

– Smart Rooms Company is committed to international expansion by 2023

Source: Hosteltur



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