HomeHotelThe policy observes four challenges in tourism

The policy observes four challenges in tourism

The new installment of the Hotusa Group debate cycle “The happiness industry” has gathered in the Eurostars Madrid Tower to the former vice president of the Government, Soraya Sáenz de Santamaría, and the former minister of Foreign Affairs and Cooperation and of Health and Social Policy, Trinidad Jiménez, in a meeting moderated by Iñaki Garaydeputy editor of the newspaper Expansion. Both have exemplified how politics views tourismoutlining the four main challenges it faces.

These are the four challenges which, in the opinion of Soraya Sáenz de Santamaría and Trinidad Jiménez, tourism must face:

  1. “Look after geopolitical stability, infrastructure and talent management” are the main challenges for the former vice president of the Government of “a sector that must be support with the necessary policies to continue being pointer in the world”.
  2. The former minister, for her part, has advocated being “especially careful with the coexistence policies between nationals and tourists in the cities.”
  3. Sáenz de Santamaría has also stressed that “we have to ensure that medium-sized companies are joining the technological revolution that we are going to live”, while Jiménez has pointed out that “Spain is one of the best prepared countries to face it.”
  4. Refering to geopolitical situation and how it affects tourism, the former vice president of the Government has opted to “see In which countries is the middle class growing? who will travel in the coming years to anticipate us.” For her part, the former minister recalled how “international crises have displaced tourist movements”, highlighting the need to “develop everything we are good atespecially safety and health”.
From left To the right, the moderator, Iñaki Garay, deputy director of Expansión; Soraya Sáenz de Santa María and Trinidad Jiménez. Source: Hotusa Group.

“The happiness industry”

This initiative arises from the cycle of debates “Let’s save tourism”organized by Grupo Hotusa since May 2020, at a time when the crisis resulting from the outbreak of the pandemic hit the tourism sector hard.

Almost four years later, with more than 20 hybrid meetings and 50 speakers high-level speakers from different fields and sectors, the cycle has been consolidated, according to network sources, as “an open and plural space for debate to analyze how to restore tourism to our economy and society”.

With a title more in line with the current moment and associated with the meaning that tourism has for the majority of citizens, “The happiness industry”the same sources add, “follows in the footsteps of its predecessor with a small change in format, but with the spirit and objective intact: that of bringing together authoritative voices with the aim of analyze and debate the future prospects of the tourism sector”.

In previous editions of “The Happiness Industry”:

– FP and financing, axes to guarantee the competitiveness of tourism

– Airlines are worried about what will come after the summer

– How Madrid and Lisbon face the risks of being fashion destinations

– The Economy speaks: strengths and weaknesses of tourism in the medium term

– Ramón Aragonés and Raúl González chase away the ghosts of crisis in the sector

Source: Hosteltur

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