HomeTourismThe Moscow region may be left without Hilton: the hotel has changed...

The Moscow region may be left without Hilton: the hotel has changed ownership

Co-owner of the tour operator “Alean” Ilya Umansky bought the Hilton Garden Inn Moscow New Riga 4* hotel in Istra near Moscow. This is evidenced by the Unified State Register of Legal Entities: the information was entered into the register on November 3, 2023. The tour operator Alean, the editors of TourDom.ru, confirmed the acquisition of the hotel – so far without details about the plans.

A country hotel with 162 rooms in a forested area on the banks of the Malaya Istra River opened in 2012, and in 2018 hosted the French national football team – portraits of football players are still preserved on the doors of the rooms. The location relative to Moscow can be considered convenient: just half an hour’s drive from the capital. According to the website, there is a spa and fitness center, a swimming pool, and a cinema. On the territory of the complex there is a pond with a beach area, sports and children’s playgrounds.

Despite the fact that Alean is developing a chain of hotels under the Alean Collection brand, the name of the Moscow region hotel has not yet changed. You can still book a room both on the tour operator’s website and in the international network’s booking system.

However, experts are confident that the most likely scenario will be rebranding. In their opinion, the deal actually continues the trend of Russian hotels leaving foreign hotel chains. First, the Cosmos Hotel Group abandoned the use of the Park Inn (Radisson) and Holiday Inn (Intercontinental Hotel Group) brands in 2022, then the Mantera Group changed the sign of the Sochi Radisson Blu Resort & Congress Center.

“Everyone understands that the current situation in relations with the West is for a fairly long period, and the value of foreign brands is not obvious,” says Sergei Tolchin, general director of the tour operator Turplatform. “There is no traffic generation from the brand, customers do not have access to loyalty programs.” This point of view is supported by other experts: “I think Alean does not need the Hilton brand. They have their own – operator and hotel, which occupies a certain place in the Russian market.”

The name has not yet been changed because the decision on rebranding has not yet been made or there are conditions precedent for closing the deal, market participants assume.

They also have no doubt that the Istra hotel will change its concept: like other Alean Collection properties, it will certainly be developed as an all-inclusive family hotel. Renovation of the rooms will not be required – the hotel is relatively new. “Beautiful place, landscaped area, cozy rooms,” note the guests.

At the same time, in order for the complex to compete with other family country hotels in the Moscow region, it will have to be “brought to mind,” hoteliers believe. The facility was built as a business hotel – this is evidenced, in particular, by the absence of a children’s club, one restaurant, and 8 conference rooms. And also a very small pool: 10 x 12 m, just over a meter deep. Obviously, the owner will have to create appropriate conditions for families with children to relax. “We ask the administration to create more leisure opportunities,” tourists write in their reviews.

As for the payback period, experts are confident that it will not exceed 7–9 years. “The profitability of hotels near Moscow, especially 3 and 4* categories, is very good.” “We must not forget that the tour operator and its management company have their own client base,” says Natalya Izyumova, head of Orchestra-hotels Management Company. “Those who go to his hotels in the south – most of them are tourists from Moscow – will be able to visit a hotel in the Moscow region.”

In addition to the Hilton near Moscow, 25 more hotels operate under this brand in Russia, 7 of them in Moscow, 2 each in St. Petersburg, Krasnodar, Ufa and Volgograd, as well as in Kazan, Novosibirsk, Krasnoyarsk and other cities.

Source: Tourdom

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