(Tokyo) On a Tokyo street lined with neon signs, at the top of a narrow staircase, an eerie door opens. Snack Bar », a popular spot among regulars but little known to tourists until now.

These cozy retro bars are often found on the upper floors of a building and are usually run by a woman known as a “mama”, who chats to customers whilst serving drinks, peanuts, dried squid and other snacks.

nevertheless ” snack » are an integral part of Japan’s nightlife, but their unassuming and hidden nature can sometimes be intimidating, especially for those who don’t speak the country’s language.

For them, the agency decided to offer guided tours. Snack Bar For example, “Kuriyakko” in Shinbashi, Tokyo.

(function () {
var slotName = “ad66682e357a461-adSlotLppos”;
var dimensions = (“fluid”,(634,125),(634,150),(634,180),(634,200),(634,634),(634,400),(640,360),(640,480),(728,200));
var pageBlock = “text”;
const IS_MOBILE = window.innerWidth {
if (googleIframe.contentWindow === e.source){
if(e.data.nbArticles) {
let title = document.createElement(“div”)
let nbArticles = document.createElement(“div”)
title.innerHTML = “Série commanditée”
nbArticles.innerHTML = e.data.nbArticles + ” articles”
let header = document.createElement(“div”)
header.classList.add(“adSpotBlock__slotInnerHeader”)
header.appendChild(title)
header.appendChild(nbArticles)
slotInner.prepend(header)
}
}
})
}

function setUpPanorama() {
console.debug(‘Ads: Panorama Ad detected for ‘ + slotName);
let slotInner = document.getElementById(slotName);
slotInner.parentElement.style.width=”100%”;
let iframeWrapper = slotInner.firstElementChild
iframeWrapper.classList.add(‘panorama__wrapper’)
if (IS_MOBILE){
makeFullWidth(slotInner)
iframeWrapper.classList.add(‘panorama__wrapper–mobile’)
}
else{
iframeWrapper.classList.add(‘panorama__wrapper–default’)
if(pageBlock===”body”){
makeFullWidth(slotInner)
}
}
setupPanoramaIframe(iframeWrapper)

function makeFullWidth(slotInner){
let parentContainerElement = slotInner.closest(“.homeHeadlinesRow__adWrapper”)||slotInner.closest(“.homeRow__adWrapper”)||slotInner.closest(“.homeRow”)
if (!parentContainerElement){
parentContainerElement = slotInner.closest(“.adsWrapper”)
parentContainerElement.classList.add(“panorama–article”);
}else{
parentContainerElement.classList.add(“panorama–default”);
}
}

function setupPanoramaIframe(iframeWrapper){
let googleIframe = iframeWrapper.firstElementChild;
googleIframe.style.height = “100%”
window.addEventListener(‘message’, (e)=> {
if (googleIframe.contentWindow === e.source){
if(e.data.sideMarginBackgroundColor) {
iframeWrapper.style.backgroundColor = e.data.sideMarginBackgroundColor;
}
if(e.data.foregroundUrl){
createForeground(iframeWrapper,e.data.foregroundUrl,e.data.foregroundPosition,”img”)
}
if(e.data.foregroundHtmlUrl){
createForeground(iframeWrapper,e.data.foregroundHtmlUrl,e.data.foregroundPosition,”iframe”)
}
if(e.data.backgroundImgUrl){
createBackground(iframeWrapper,e.data.backgroundImgUrl,e.data.backgroundColor,”img”)
}
if(e.data.backgroundHtmlUrl){
createBackground(iframeWrapper,e.data.backgroundHtmlUrl,e.data.backgroundColor,”iframe”)
}
}
});
}

function createBackground(iframeWrapper,backgroundUrl,backgroundColor,backgroundElementType){
let backgroundElement = createBackgroundElement(backgroundUrl,backgroundElementType)
let backgroundWrapper = createBackgroundWrapper(backgroundColor)
let backgroundClipper = createBackgroundClipper()

backgroundWrapper.appendChild(backgroundElement)
backgroundClipper.appendChild(backgroundWrapper)
iframeWrapper.appendChild(backgroundClipper)

alignBackgroundToAdWrapper(backgroundWrapper, iframeWrapper)
let widthCache = window.innerWidth
window.addEventListener(“resize”,()=>{
if (window.innerWidth!==widthCache){
widthCache=window.innerWidth;
alignBackgroundToAdWrapper(backgroundWrapper, iframeWrapper)
}
})
}

function createForeground(iframeWrapper,foregroundUrl,foregroundPosition,type){
let foreground = document.createElement(type)
foreground.classList.add(“panorama__foregroundImg”)
switch (foregroundPosition){
case “top”:
foreground.style.alignSelf=”flex-start”
break;
case “center”:
foreground.style.alignSelf=”center”
break;
case “bottom”:
foreground.style.alignSelf=”flex-end”
break;
}
if (type===”iframe”){
foreground.style.height=”100%”
}
foreground.src = foregroundUrl
iframeWrapper.appendChild(foreground)
}

function createBackgroundElement(backgroundUrl, type) {
let backgroundElement = document.createElement(type);
backgroundElement.setAttribute(“src”,backgroundUrl);
backgroundElement.classList.add(“panorama__backgroundElement”);

if (“img” === type) {
backgroundElement.classList.add(“panorama__backgroundElement–img”);
}

return backgroundElement;
}

function createBackgroundWrapper(backgroundColor){
let backgroundWrapper = document.createElement(“div”)
backgroundWrapper.classList.add(‘panorama__backgroundWrapper’)
backgroundWrapper.style.backgroundColor=backgroundColor;
switch (pageBlock){
case “body”:
backgroundWrapper.classList.add(‘panorama__backgroundWrapper–homepage’)
break;
case “text”:
backgroundWrapper.classList.add(‘panorama__backgroundWrapper–article’)
break;
default:
backgroundWrapper.classList.add(‘panorama__backgroundWrapper–default’)
break;
}
return backgroundWrapper;
}

function createBackgroundClipper(){
let backgroundClipper = document.createElement(“div”)
backgroundClipper.classList.add(‘panorama__backgroundClipper’)
return backgroundClipper
}

function alignBackgroundToAdWrapper(backgroundToResize, sourceWrapper){
backgroundToResize.style.width = sourceWrapper.clientWidth+”px”;
if(pageBlock!==”body”) {
backgroundToResize.style(‘left’) = sourceWrapper.getBoundingClientRect().left+”px”;
}
}
}

LPAds.registerSpotReceived(slotName, function (slotData) {
if (slotData) {
if (LPAds.isProductGalleryAd(slotData.creativeTemplateId)) {
setUpProductGalleryAd();
} else if (LPAds.isNativeAd(slotData.creativeTemplateId)) {
setUpNativeAd();
} else if (LPAds.isNativeAdXtra(slotData.creativeTemplateId)) {
setUpNativeAdXtra();
}
}
});
LPAds.registerSpotRenderEnded(slotName, function(slotData) {
if (slotData) {
if (LPAds.isPanorama(slotData.creativeTemplateId)) {
setUpPanorama();
}else if (LPAds.isNativeAdSerieXtra(slotData.creativeTemplateId)) {
setUpNativeAdSerieXtra();
}
}
});

LPAds.displayAdSpot(slotName);
})()

Inside, dim lights reflect warmly off the red tiles and illuminate Art Deco posters while an American family sings hits. Hey Jude and Take me home, country roads.

Nora, who previously lived in Japan, told AFP she found out about the event on Instagram and booked the visit for her parents, sister, aunt and uncle.

Hundred thousand snack in Japan

“I’ve always seen the signs. snackBut I had no idea how to get in or what to do once I was there,” explains the 30-year-old, who is now based in San Francisco and wanted to give only her first name.

“My family doesn’t go to Japan very often, so this was a great opportunity for us to really experience the bar culture,” he said in a “hilarious” and “intimate” way.

A guide from the Snack Yokocho agency will show the group how to order whiskey or plum wine in Japanese, how to say “health” (“kanpai!”), and more.

Dressed in an elegant pale pink kimono and traditional manju, “Mama” Awaji Kuri, who has worked at the bar Kuryakko for 25 years, accompanies customers as they sing karaoke.

According to Snack Yokocho, there are approximately 100,000 Snack Yokocho establishments in Japan. Snack BarIn most cases, they are run by women, but sometimes by men.

The atmosphere is less social than a modern host or hostess bar, but the emphasis is still on friendly conversation. Snack Bar Historically, it is still associated with Japan’s “entertainment district.”

After World War II, some women turned to sex work to survive, but anti-prostitution laws were introduced around the time of the 1964 Olympics, says Snack Yokocho owner Mayuko Igarashi.

To make money, they “set up a simple wooden box on the street and began serving drinks and snacks there. snack » Hence the name of these establishments.

The number of female customers has also increased.

According to Ms. M, many of them were divorced and raising their children alone, which is why they were given the nickname “Mama.”myself Igarashi: “It was hard to work during the day, so I was in charge of the counter after the kids were in bed,” she explains.

According to M.myself Igarashi, it must have been 200,000. Snack Bar In Japan, their numbers declined in the 1950s and 60s as “mama” retired or sold their businesses.

With record numbers of tourists visiting Japan at the moment, Snack Yokocho says interest in the tours is on the rise.

In addition to it, snack This is how the company creates “classics” like Kuryakko Snack Bar One of the themes is dedicated to golf.

She also occasionally organizes guided tours for Japanese women who want to discover Japanese culture. snackbut are hesitant to open the door by themselves.

For many years, Igarashi said, the clientele at these bars was almost exclusively male. But as women’s presence in the job market has grown, snack It has become a place where mothers can relax and talk to their moms about their worries.

Although people tend to talk on social media, she says nothing beats face-to-face communication after a bad day.

“in Snack Barpeople can look each other in the eye and get to know each other instantly, even if they are strangers. »