Located in the heart of downtown Montreal, this 825-room hotel was completely renovated in 1982. we went to visit there.

“We are the second largest hotel in Montreal after the Fairmont Queen Elizabeth,” says general manager Bertil Fabre.

He explained that the renovations were carried out in stages, first to the guest rooms, then to the club lounge, lobby, bar and restaurant. “All 825 rooms have been renovated! We gutted everything, redid all the plumbing and bathrooms, and have new technology in every room. Next, we headed to the very beautiful “Club Lounge” located at number 37.e Our customers have access to the floor there for an additional fee, the views are spectacular, and they can work there, eat breakfast or have a drink from 5pm to 7pm. ” he says.

The new Le Stanley restaurant in the entrance hall and on the ground floor is now very bright. The large floor-to-ceiling windows let in plenty of light, creating a very comfortable atmosphere. Our desire is for this restaurant to be a place frequented by Montrealers and tourists alike, morning, noon, and evening. “We’re really proud of the results. Everything has changed, we have a completely new menu, and we’ve brought back brunch on weekends. We also have a great range of cocktails, both with and without alcohol, and we also have gin and beer. The atmosphere in the bar on hockey game night is great! “, He said.

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Harikana Brewery created two special beers for the restaurant, Stanley 1201 and 1892.

We tasted homemade pastries made by executive chef Alexandre Martin. It’s worth the detour. That’s probably Sheraton’s biggest secret.

Renewal to do good

Due to ever-increasing customer demands, the hotel had to be renovated and repositioned. “When I came to Sheraton Center six years ago, a major renovation project was already underway. We especially had to attract Americans and Canadians,” Bertil Fabre confesses.

There’s competition in Montreal and it’s healthy. We have to differentiate ourselves in terms of service and experience. You have to constantly adapt. That’s what the hotel industry is all about.

Bertil Fabre, Sheraton Center General Director

A native of Touronque in the south of France, he arrived in Montreal in 1988 to study at the Institute of Tourism and Hospitality Quebec (ITHQ). Once he earned his degree in hotel management, he tried every profession. “I started as an intern at Delta Hotels and worked in all departments: kitchen peeling carrots, room cleaning, parking, reception, day and night. » He has worked at the Fairmont The Queen Elizabeth, Omni Hotel and Hilton Bonaventure and wanted to be a general manager. “You have to be passionate. I don’t have a schedule. likes interacting with people, which is great,” says the man who manages 456 employees.

The challenges for a hotel like Le Center Sheraton are many. Hotels obviously have to be fully booked and winter is low season in Montreal. “We have to work on seasonality and we don’t want to be full in January or February, but we have to talk positively about winter to attract tourists. Montréal en He Lumière And Igloofest is an event that contributes to this,” he believes.

Guests who frequent this hotel primarily come from the United States, other parts of Canada (many from Toronto), Europe, Mexico, and Quebec. “We are trying to build up our market throughout the year, including hosting airline employees. It will be a great start to spring with the national delegations for the World Figure Skating Championships coming together at the end of March! “Montreal has a great reputation around the world and Tourism Montreal is doing a great job, as is the Palais des Congrès, but it needs expansion to be more competitive,” he says.

“The average price for a room varies from month to month, but averages $250 per night, and $1000 during the F1 Grand Prix. 2023 has been a very good year, and international tourism has also rebounded strongly, and 2024 We are very optimistic about the year. We are off to a good start with a brand new hotel,” the General Director concluded.

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