(Rome) Tourists will have to pay 5 euros ($7.30) to access the Doge’s city at its world premiere in Venice on April 25, in a bid to stop overtourism.

“This is an experiment, the first of its kind in the world,” Venice Mayor Luigi Brugnaro proudly told the world at a media-filled press conference in Rome on Thursday.

Serenissima is one of the most visited cities in the world and “it’s not about making money (…) our goal is to make Venice a better place to live,” he stressed. In addition to tens of thousands of tourists every day, at peak times he receives 100,000 tourists. Compare that to the approximately 50,000 residents of the city center, where the population continues to decline.

In 2024, the new tax will only affect 29 days with high tourist inflows. “The calendar starts on April 25th (Italian public holiday, editor’s note) and then continues almost every weekend from May to July,” Luigi Brugnaro explained. It promised “very soft,” “random,” and “no cue” control.

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The tax, whose implementation has been postponed several times, only applies to daily tourists entering the Old City between 8:30 a.m. and 4:00 p.m. local time. You need to download a QR code for 5 euros on a dedicated site (https://cda.ve.it/ja/), available in English, Spanish, French, German, and of course Italian.

If necessary, it must be submitted to the controllers who are stationed at the main entrances to the city, especially at the Santa Lucia station. Tourists who have not completed this procedure are advised to obtain it immediately before arrival with the help of local operators.

Currently, there is no cap on the number of QR codes sold each day, so this is not an issue. “We are against the Clauses of numbers. Otherwise we are no longer a city, we are a museum.” We shine a spotlight on Venice city council members.

Tourists sleeping at least one night on site will not be affected and will be provided with a QR code free of charge. In addition, many exemptions are provided, especially for those under 14 years of age and students.

The main aim of the project is to deter day-trippers from crowding the city, which is world-famous for its artworks, bridges and canals and has been a UNESCO World Heritage Site since 1987.

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